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Determination of toxic elements in wines
Hajdučková, Iva ; Vespalcová, Milena (referee) ; Diviš, Pavel (advisor)
The aim of this study was to determine the occurrence of selected toxic elements in wine. The theoretical part described technology of wine production and selected toxic elements (cadmium, lead, copper, zinc, nickel and chromium) in the terms of their impact on wine quality and their effects on the human organism. It provides an overview of instrumental analytical methods, which can be used for the analysis of toxic metals. In the experimental part inductively coupled mass spektrometry technique was used for the analysis of wine samples. The measured values are statistically processed and compared with current legislation.
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Vymezení významných faktorů využití potenciálu farmářských trhů v rozvoji regionu z hlediska formování poptávky
Taušová, Petra
The aim of this master thesis is to define the important aspects of the exploitation of the potential of farmers' markets for supporting the development of local food networks and the benefits of agriculture for the development of Brno region. It is based on the socio-economic research of factors shaping consumer's demand. The survey of consumers' opinions and preferences for the purchase of agricultural products at farmers' markets was performed in the basis of the analysis and synthesis of information from specialized literature and from the research already carried out in the given area. The part of the survey is to define the important factors influencing the buying behavior of consumers at farmers' markets in the region and the evaluation of social benefits of farmers' markets perceived by consumers in the context of regional development.
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Spôsoby komunikácie s vybranými segmentmi pri predaji potravín
Smrečková, Natália
The Bachelor Thesis studies the means of communication of subjects in food sales. The theoretical part defines marketing mix, especially communication, consumer behavior, and associated trends, the purchasing decision-making process, and the factors affecting consumers when purchasing food products. In the practical part of the research, secondary and primary data is used. The primary data was obtained using a questionnaire with 141 respondents. The purpose of the study is to give recommendations for the distributors and manufacturers of food products to improve their sales.
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Content and meaning of food labels
RODKOVÁ, Eva
The topic of this bachelor thesis is the content and meaning of food labels. The bachelor thesis is based on a study of the literature on the subject. The information was drawn mainly from the literature and documents provided by the Ministry of Agriculture. Other sources included books, web portals, and legislation. The bachelor thesis has an informational benefit and can serve as a tool for better orientation in food and food labeling. The document provides a compact overview of food labeling in the Czech Republic and relevant information on food labeling issues. The work pursues primarily to consolidate knowledge and convey it in an understandable form to the consumer. The document develops other possible ways to learn more about the problem and work with data in everyday life, not to let ourselves be fooled by sometimes vague markings during shopping.
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Linguistic devices of present french language in the field of healthy diet.
Kavalová, Eva ; Loucká, Hana (advisor) ; Nádvorníková, Olga (referee)
(in English): The aim of this dissertation is to characterize linguistic devices of contemporary French in the technical field of maintaining a healthy diet based on an analysis of texts from this communicative field. The work is divided into two parts. The first part focuses on defining the field of nutrition and theoretical foundations needed for textual analysis. Technical discourse is characterized in terms of its composition and linguistic devices such as morphosyntactic means and technical vocabulary. The second part defines the types of texts by the addressee, which classifies professional theoretical texts, practical scientific texts, educational texts and didactic texts. Each text is analyzed in terms of the pragmatic plane, discursive plane, notice plane, and then by morfosyntactic and lexical devices. Before the analysis itself, the methodology is defined and sets the different planes of analysis.
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Chování spotřebitele na trhu s potravinami
Šamánková, Lucie
Šamánková, L., Consumer behaviour in the food market. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on consumer behaviour in the food market, which is connected with a healthy lifestyle. The thesis explores the food market and organic food market, dietary expenses of consumers and consumption. The aim is to reveal segments of the food market and to identify factors that affect consumer's behaviour during the food purchasing. Questionnaire survey is used to meet the goal and cluster analysis is used to achieve consumer segmentation. Outputs are marketing recommendations created on the base of emerging segments.
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Linguistic devices of present french language in the field of healthy diet.
Kavalová, Eva ; Loucká, Hana (advisor) ; Nádvorníková, Olga (referee)
(in English): The aim of this dissertation is to characterize linguistic devices of contemporary French in the technical field of maintaining a healthy diet based on an analysis of texts from this communicative field. The work is divided into two parts. The first part focuses on defining the field of nutrition and theoretical foundations needed for textual analysis. Technical discourse is characterized in terms of its composition and linguistic devices such as morphosyntactic means and technical vocabulary. The second part defines the types of texts by the addressee, which classifies professional theoretical texts, practical scientific texts, educational texts and didactic texts. Each text is analyzed in terms of the pragmatic plane, discursive plane, notice plane, and then by morfosyntactic and lexical devices. Before the analysis itself, the methodology is defined and sets the different planes of analysis.
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Application of new legislation on the labeling of food products into the Czech Republic
PROCHÁZKOVÁ, Helena
Labels used on refreshments provide consumers simple, comprehensible and consistent information about packaged foods and enables them to make wiser choices. Food packages contain a link between agricultural commodities and consumable forms of food known to consumers. Labels act as a silent selling point through distinctive brands since it help the customers choose between products and keep a check on the amount of foods they are eating that are high in fat, salt and added sugars for example. Secondly, it facilitates the identification in the barcode system. The aim of this work is to compare refreshments from different sectors of the food industry from the view point of current legislation in European Union and Czech Republic. The comparison was carried out by selecting refreshments sold in Czech Republic compared to Belgium. On the basis of information gathered from the labels and questionnaire we can assess the importance of labeling when packaging products for consumer. Some local differences were recorded, eg in the case of minced meat sold in Belgium there were 4 certification logos; in the Czech Republic, on the other hand, the meat content of ham or packaged salami was stated. The questionnaire survey showed that consumers mostly follow the information on the labels, differently when buying food and monitoring the information on the labels by women and men, the age and education of respondents, and the nationality in this case almost does not matter. The results show that food packaging and labeling information needs to be given much higher attention from both parties consumers and manufacturers.
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